Pattern Recognition
Client:
Gibson PTY LTD
(Swinburne Student Project)
Design Brief:
Gibson sort the creation of new composite images to commemorate the 18th-anniversary re-release of Gibson’s novel, Pattern Recognition.
The composite images were to inform the design of the hardcover book cover, ebook cover/splash screen, audiobook image tile, and the image tiles for online store promotion. Additionally, the composite images were to be adapted to suit promotional advertising across social media and the built environment.
Design Outcome:
The new compositions sort to explore the ideas of dissociation, derealisation and disorientation, and the idea of ‘soul-delay’ mentioned throughout the book (i.e., feeling apart from oneself or depersonalisation).
Each of the compositions are tied together by style and colour treatments, with consideration given to the background to ensure consistency. A similar dark background was applied across each composition, with a potential variation in the direction of the grain/pixels relevant to the direction the subject was being ‘pulled’.
