Vespa Fiorire Essenziale
Client:
Piaggio & C. SpA
(Swinburne Student Project)
Design Brief:
Vespa is internationally recognised as the leader in scooter design and manufacturing. With a cult-like following and a reputation that extends beyond Vespa devotees, Vespa has become synonymous with high-end, high-quality Italian design and ingenuity.
Vespa is: Fun, Freedom, Smart, Effortlessly-Cool, Iconic, Stylish. A Pinnacle of Italian Design.
Drawing on its existing reputation for efficiency, high-quality compact design and reliability in global urban environments, Vespa sort to expand its success into the domestic appliance market.
Design Outcome:
Essenziale is Vespa’s ‘everyday’ brand. Products under the Essenziale name are practical, exceptional in make and quality, timeless in design and intelligent in their approach to functionality.
Coffee - Essential for Life
Coffee is a cornerstone of the urban-city lifestyle, with deeply rooted subcultures across most industrialised nations, particularly Australia and Italy. Millions of stressed-out, rushed, and slightly overworked people find solace and contentment in a cup of beautifully made espresso. Coffee has the ability to puncture through the noise of the ‘every day’, to provide a moment of quiet grounding.
As such new Vespa Essenziale product was chosen to be a domestic coffee machine with a dual manual/pod system to cater for the rushed, as well as the discerning coffee connoisseur. It follows the same ethos in design and practicality of the Vespa Scooter, whilst prioritising innovation.
